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Office Hours on Naming with Bettina Ferrando (MEMBERS ONLY)


For April, the person who helped give The Indie Alley our name, literally, Bettina Ferrando, will help you find an engaging name for a product, service, company, whatever it is you need, err, naming.

Bettina is a naming and copy specialist and heads brand agency Word by Word. Over her career, she has named beers, wines, mattresses, chocolates, schools and of course, our coworking space.

As Bettina states: "Good names are the start of a story. It is your opportunity to open up the conversation with your customer and stand out from your competitors. It needs to communicate the spirit of the brand while inspiring the customer to action. It needs to work on many different levels but be concise and to the point."

Over a 40 minute one-on-one session, Bettina will work with you on how to best approach naming some aspect of your business or creative endeavor, even the business or project name itself. She'll help you create a name that is engaging, enduring and unique.

We only have a morning with Bettina so reserve your consultation spot with her now. If you are not a Member, and want to have an Office Hour on Naming, you can become a Member here.

Earlier Event: April 15
A Try-athlon for Non-Movers
Later Event: April 21
The Indie Alley Open House